3 Ways to Increase FB Reach Despite Changes (Forbes article)

Forbes.com recently published an article I wrote on how to overcome the drastic changes made to Facebook reach for business pages. Here is an excerpt:

My quick take: Facebook has effectively raised its rates.

Yes, it could be something more drastic, but everything in the announcement resembles previous statements — user content outplays brand content and engaging content outplays everything. All Zuck is saying is brands must be more creative and in tune with their markets to ensure reach — and the subtext to that is that you must spend more money to be heard.

 Read the full article on Forbes.com

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s