Top 3 Predictions for 2018 that Marketers Should Consider
1. The Internet Will Be Even More Ambient Not too long ago, we learned that over 50% of internet users access the web through mobile devices as opposed to desktops, […]
Author Archives: Amanda
Social Media Updates from Nov. 2018
Quick and Dirty Updates in the World of Social Media Marketing: Facebook’s Creator App for Video Content TL;DR: Facebook is currently offering a new app called “Facebook Creator,” which helps […]
Podcast of the Week: Sharper Critical Thinking
TL;DR: Make better judgments and decisions through sharper critical thinking skills in this podcast of the week. One of my favorite podcasts is the How to be Awesome at Your […]
So-Called “Hacks,” Lightboxes, & Leaving Work at Work [rants + raves]
These are few of my favorite and not-so-favorite things that I’ve come across over the past month related to marketing, business, productivity, and leadership. November’s rants and raves are: RANT– […]
Podcast of the Week: The Case for Capturing (GTD)
TL;DR – upgrade your productivity and change your life in this podcast of the week! Like most people who need a book on productivity, I’ve had David Allen’s Getting Things Done on […]
Free: E-Mail Marketing Checklist
Email marketing has a famously high ROI – although the precise percentage of return does vary depending on who you ask (anywhere from 150% to over 400%). That high ROI […]
Your Team’s Feedback Loop (Forbes article)
As leaders, giving feedback must be our area of expertise. Think of it this way: All of your industry expertise is useless if we can’t impart that wisdom to our employees.
Honoring Intuition in Our Careers and Life
Today marks five years since I moved to the Catskill Mountains to work for a renowned non-profit. Okay… to be more precise, I moved to an exceptionally remote and secluded location, which […]
Does Direct Mail Marketing Still Have a Pulse?
Ah the ever popular debate among marketers – is direct mail dying? Well, new data from neuormarketing research conducted by several sources may have some marketers scratching their heads. However, […]
Leadership Tidbit – Visibility
I recently read an interesting “tidbit” for bosses to be ever mindful of: There are children out there you’ve never met who know you by name. Meaning: chances are, if […]
