Email marketing has a famously high ROI – although the precise percentage of return does vary depending on who you ask (anywhere from 150% to over 400%). That high ROI […]
As leaders, giving feedback must be our area of expertise. Think of it this way: All of your industry expertise is useless if we can’t impart that wisdom to our employees.
Today marks five years since I moved to the Catskill Mountains to work for a renowned non-profit. Okay… to be more precise, I moved to an exceptionally remote and secluded location, which […]
Ah the ever popular debate among marketers – is direct mail dying? Well, new data from neuormarketing research conducted by several sources may have some marketers scratching their heads. However, […]
I recently read an interesting “tidbit” for bosses to be ever mindful of: There are children out there you’ve never met who know you by name. Meaning: chances are, if […]
Truly influential and effective leaders look for answers in a wide range of places, and your reading selection should be no exception. The best leaders devour books of all genres and themes (so don’t […]
Dale Carnegie’s How to Win Friends & Influence People: The Only Book You Need to Lead You to Success 5-star rating: FIVE! Best for: salespeople, executives, entrenpreneurs, marketers, husbands Results: more […]